Intro to Sales

Business owners who rely on face to face marketing are learning to incorporate a digital marketing campaign to complete their marketing strategy. With 4-billion people using the internet worldwide, technology is making a huge impact on the marketplace in the form of opportunities and challenges. Marketing strategies must change because demands of the customer have changed.

 “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

In healthcare sales and marketing, there really is nothing better than face to face marketing to build a solid relationship with referral sources but digital marketing is essential to create a well-rounded marketing strategy.

Six Steps to Combine Face-to-Face with a Digital Marketing

  1. Define and Locate Your Target Audience – Narrowing your target audience to just a few groups will help to create content that is educational, inspirational or informative. Use Google analytics to find out who is visiting your website then create a customer persona to help you find Yourplace in the customers life.

Answer these questions:

Who are the target customers? Describe their life (or business) situation

What do they want? What’s the pain?

What are their needs that aren’t being met?

Creating an email list is important because this is your audience and you control who reads your information versus a Facebook ads where internet trolls decided for you. Plus, these are the customers who will be buying your products or services. An Email list give you control because outside of your email being bounced for some reason, almost 100% of your emails make it to an inbox. Check out MailChimp