Private Duty Home Care – Benchmark Study Reveals Key Growth Strategies!

August 19, 2018

Written by: Robbyn Holland









It is no secret the home care industry is booming. By 2020,  56 million US citizens will be age 65 or older and seventy percent of that population will not be able to care for themselves.  One third of that population will be in a situation that requires a loved one pay out of pocket for care. Aspiring entrepreneurs see the need as a great opportunity to become their own boss in a rapidly growing field.  National companies want their piece of the market share to but families are choosing brick and mortar for more personalized care.

“Nobody cares how much you know, until they know how much you care.”
Theodore Roosevelt

Challenges For Smaller Companies

Time Management
Lack of selling experience
Staff turnover/retention

Learning how to find clients should start long before the doors open.  Online resources are available to keep up on industry trends using online resources helping to manage the day to day operation. Smaller private duty home care agencies may have less resources and experience but consultants are available to teach these skills at a very affordable rate. Some even offer training online. Click here to view a list our on-line courses.  – Join the 20,000 already enrolled! Small businesses can remain competitive with knowledge, planning and preparation.

Four  Key Challenges
Private Duty Owners Must Overcome

 1. Finding Referrals. Agencies must understand how to increase their pipeline of new home care referrals and keep a steady stream of clients. This can be achieved by actively managing the process of turning clients into promoters. Here are some best practice home care marketing tips: 

Related content: 15 Home Care Marketing Ideas


 2. Staff turnover. Costs of turnover extends beyond advertising the open position, screening, interviewing, and hiring, although these costs can be formidable. Caregiver turnover is an issue facing every agency, but it is not a problem without a solution.

 3. Staff Retention. Private Duty caregiver companies face the challenge of finding and keeping qualified staff. Recruiting is difficult but retaining is even harder.  There are no guarantees when hiring a new employee but try these simple tips. You can ensure the environment your caregivers work in is a safe and encouraging place. 

Provide Ongoing  ⇒  Training Listen to Your Caregivers   ⇒  Give Recognition

4. Competition – When there is a huge demand for services then supply will follow.  Home care companies should evaluate their competitors analyzing their strengths and weaknesses (SWOT)Then use this information to develop a thorough plan to provide more effective and services. This will build reputation and create trust. 


For all the latest insights, trends and analysis of the private duty home care industry.


• Private Duty Homecare Association –
• Homecare Association of America –


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